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The Internet will stop the real estate advertisements in print media in the United States

Real estate advertising no longer is the business for the print media. In the United States online media is will beat the newspaper in 2009, according to Borrel Associates, a company specialized in communication media strategies, which has already been working several years in the field of giving advertising recommendations for this sector.

A research shows that the real estate agents consider the Internet to be the media with the best cost-effective ratio and the second one in terms of proportional useful contacts, only behind the direct contact.

In terms of finding buyers, the Internet has reinforced its second place, according to the study. First place still take the good old letters “for sale”.

In 1998, real estate companies in the United States have spent on average 655 euros for print announces for each house sold. In 2005 this number already has been reduced to 500 euros. The expenditures for online media increased from 13,5 euros in 1998 to 175 euros in 2005.

In Spain the market penetration through the Internet only reaches 32.6 % of the households, but the Spanish real estate sector is taking notice of it.

Escrito por aifos-realestate el 19/01/2006 19:35 | Comentarios (0)