Real estates prefer Internet.
Advertising investment of real estate groups won’t be exclusively of press anymore. In United States, online media will exceed press in 2009, according to Borrel Associates.
This report underlines that real estate agents consider Internet as the best cost-effectiveness ratio media and the second media which get more useful contacts. Internet has reinforced the second place about getting buyers, according to the report. The first place keeps being the old sign of “for sale”.
The Internet will stop the real estate advertisements in print media in the United States
Real estate advertising no longer is the business for the print media. In the United States online media is will beat the newspaper in 2009, according to Borrel Associates, a company specialized in communication media strategies, which has already been working several years in the field of giving advertising recommendations for this sector.
A research shows that the real estate agents consider the Internet to be the media with the best cost-effective ratio and the second one in terms of proportional useful contacts, only behind the direct contact.
In terms of finding buyers, the Internet has reinforced its second place, according to the study. First place still take the good old letters “for sale”.
In 1998, real estate companies in the United States have spent on average 655 euros for print announces for each house sold. In 2005 this number already has been reduced to 500 euros. The expenditures for online media increased from 13,5 euros in 1998 to 175 euros in 2005.
In Spain the market penetration through the Internet only reaches 32.6 % of the households, but the Spanish real estate sector is taking notice of it.
Ministry of Housing affirmed that young people think small flats are just a temporal solution.
Rafael Pacheco, general manager of Architecture and Politics of Housing Ministry affirmed that the most part of the young people which request a small flat did it as a temporal solution because the renting is cheaper than what they will find in the market nowadays, and at the same time they can save money to face up an expensive property in the future.
Although the investment in offices has grown, their value on the total volume of the third sector has decreased. This fact is due to the investors’ interest in shopping centres, parks and logistics property.
THE PROPERTIES PRICES CARRY ON THEIR SOFT LANDING
The experts of the real-estate and building sectors foresee that this year the properties prices deceleration will carry on, with increases which could be lower than two digits, which would confirm the soft landing hypothesis that the market is undergoing.
With the help of those pieces of information, Spanish who want to purchase a property still feel hope during one more year, although they may know that they cannot wait for a prices decrease, a wish which is still to light years and can only take place, at the moment, in their dreams.
In between this prices landing setting, banks has found their solution which is one of the main problems for Spanish people. They welcome their news customers who decide to confront a property purchase with their best costumes.
Thus, people who are more than 30 years old do not have reasons anymore to buy their own property.
The fact is that the financing entities like the Santander, BBVA, Caja Madrid, Caixa Cataluña and the BBK make it easier for purchasers by launching mortgages, specially designed for those who are between 40 and 50 years old.
Overvaluation of houses prices not only in Spain.
According to a report of the OCDE, Spain is not the unique country which has an overvaluation of the houses, because countries as United Kingdom and Ireland are passing through this too. This data was revealed in the last report of World real estate boom which this organization carried out. Furthermore, they think that is unusual the situation that Spain is living because it lasts long time
Town councils are requesting social-demographic and economical reports to promoters and real estate groups which are going to develop the municipality. The objective is to carry out the urban law. This analysis of the social-economical impact of a real estate project combine a real estate, financial and fiscal analysis.